Primark is aiming to launch home delivery in Great Britain by the end of 2027, bringing forward its timetable as the budget fashion retailer reports a fall in annual profits.
The service would mark a major change for a chain that has long relied on customers visiting its shops. Primark already offers Click & Collect, but shoppers cannot currently order its products for delivery to their homes.
When will Primark home delivery start?
Primark’s parent company, Associated British Foods (ABF), announced the decision to introduce home delivery on 10 September 2026, without giving a launch date.
Following ABF’s annual results on 3 November, chief executive George Weston said the launch had been brought forward by about two years. The company intends to begin home deliveries before the end of 2027, according to The Guardian. Weston also told Reuters the service would launch before Primark’s planned separation from ABF.
The confirmed geographical plan is Great Britain, covering England, Scotland and Wales. A Northern Ireland launch has not been confirmed. The retailer is also considering online home delivery in mainland Europe, but has not announced a date.
How will ordering and delivery work?
Primark has acquired a robot-assisted warehouse in Sheffield to support its planned home-delivery service. The Guardian reports that the retailer expects to take over the facility by the middle of 2027.
Customers will have to wait for details of delivery charges, returns fees, any minimum spend and which products can be ordered. ABF chief executive George Weston said the growing use of delivery and returns charges across the industry had improved the economics of home delivery, but Primark has not announced its own prices or final terms.
Why is Primark changing its approach?
Primark believes home delivery could reach customers who live too far from a branch or prefer to shop online. It is also competing in a clothing market where many budget and high-street rivals already offer home delivery.
In September, Primark said its shops would remain central to the business, describing home delivery as an additional way for customers to shop rather than a replacement for stores.
What do Primark’s latest financial results show?
ABF reported the following figures for the 52 weeks ending 12 September 2026. The percentage changes below are measured at constant exchange rates.
- Primark sales rose 2% to about £9.8 billion, helped by new stores.
- Like-for-like sales across the chain fell 2.6%.
- UK like-for-like sales rose 0.5%, while those in continental Europe fell 4.7%.
- Adjusted operating profit fell 12% to £1.005 billion, with increased spending on pricing, marketing and digital services contributing to pressure on margins.
ABF itself reported a 14% fall in group adjusted operating profit at constant currency. That group figure includes its food, sugar and other businesses and should not be confused with Primark’s 12% decline.
What happens next?
ABF intends to separate Primark from its food businesses in December 2027. Ahead of that planned demerger, the retailer must prepare its delivery operation and explain how shoppers will be charged.
For now, home delivery remains a future service, not an option available at checkout. Primark’s existing Click & Collect service continues in Great Britain.
